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About Plus Ten

Specialist Hardware Distributor in Johannesburg

Initially established as a hardware wholesale distributor, Plus Ten now cares for a customer base of over 3200 retail stores across Southern Africa and has earned the title of one of the most steadfast hardware distributors in Johannesburg. Servicing happy customers nationwide, Plus Ten offers a wide variety of specialist hardware equipment, consumables, tools, and chemicals.

The company has shown consistent growth and evolution since its establishment in 1989. Having begun its journey to success as a hardware distributor in an industry driven by wholesale hardware merchants, today Plus Ten customers applaud the brand for its dedication to progress, incredible prices, and unmatched quality. 

Over more than three decades, Plus Ten has continued to evolve, adjusting its approach to accommodate constant and volatile market changes. Despite its evolution, the business has maintained its distinctive strategy which guarantees outstanding service, competitive pricing, and total customer satisfaction. 


Overcoming Wholesale Hardware History, Excelling for the Future

In 1989, when Plus Ten was established, wholesalers had developed their own forum (the Wholesale Hardware Association) which dictated pricing structures to the hardware retail trade (among other functions). 

Plus Ten was born from a desire to challenge the wholesaler alliance. Applying the 80/20 principal, the Plus Ten product range included 20% of the stock items that represented 80% of the hardware store’s total turnover and offered these items to hardware stores at largely discounted prices. It is this dedication to finding affordable, yet first-class quality products – to the benefit of Plus Ten customers – that has ensured the business has grown year-on-year. 

At the time, this approach was seen as a great threat. This strategy led to Plus Ten being boycotted by many manufacturers. Initially, it struggled to fill stock ranges. However, with a full understanding of the need for this approach in the market, we persisted and as time progressed, the market changed. Most of the traditional wholesalers closed their doors. Cash & Carry stores surfaced, and mass multi-national corporations became entrenched in Southern Africa.

Unlike many other hardware wholesalers in South Africa, Plus Ten not only survived this progression, but grew stronger. Putting our customers first has propelled us to becoming a major hardware distributor across Southern Africa, as we continue to show growth, increased market share, and thrilled customers.

plusten hardware and tools front of shop